Annually Dulux paint announces its 'Colour of the Year' as part of its Colour Futures trend forecast. This is a process involving a global team of design experts from architecture, fashion and beauty who collaborate and set the trend for the coming year based on social and economic influences.
For 2017 the colour of the year is 'Denim Drift' with the overriding theme being 'life in a new light' looking at the simple moments that make life special.